BMW Performance Parts - When?

[///MSpt550xi]

If you go onto BMW's website, you can find performance exhaust, performance suspension and a short shift kit for the 335. Why not any of this for the e9X M cars yet?

Anyone have any idea as to when we can expect something other then the performance steering wheel to be available.

[EagleEye CA]

Not really looking forward to paying dealer prices honestly.

[Lemans_Blue_M]

Originally Posted by ///MThree

If you go onto BMW's website, you can find performance exhaust, performance suspension and a short shift kit for the 335. Why not any of this for the e9X M cars yet?

Anyone have any idea as to when we can expect something other then the performance steering wheel to be available.

Because BMW has signed a non-compete clause with all the large aftermarket companies. This is primary reason M3's don't come with Brembo brakes from the factory.

[SV Concepts]

You don't have to wait to pay too much for high quality products.. We'll be happy to charge you extra for an aftermarket version that works just as well, if paying a premium is your thing?

[SV Concepts]

Originally Posted by Lemans_Blue_M

Because BMW has signed a non-compete clause with all the large aftermarket companies. This is primary reason M3's don't come with Brembo brakes from the factory.

Wait... Seriously? Sources please. I find that hard to believe, but if it's true, it makes my job much more secure.

[Lemans_Blue_M]

Originally Posted by Jlevi SW

Wait... Seriously? Sources please. I find that hard to believe, but if it's true, it makes my job much more secure.

There is no way in hell BMW would ever admit that in public.

I was told this by a person who has intimate knowledge of the way BMW does business in Germany.

Some companies actually lobby BMW NOT to use certain brand names as stock equipment because the potential aftermarket profit potential is so great. Brembo would only get a fraction of the revenue they get now if the brakes were OE on the E9x M3's. BMW cars are a cash cows for Brembo. No way they want to lose that lucrative aftermarket revenue stream.

From what I am told, BMW has several OE supplier contracts where they agree NOT to build or market a competing product in the open marketplace. (where the OE supplier would be a direct competitor)

BMW has those same OE suppliers under contract to build the 'performance parts' that they market as optional upgrades...therefore the problem of direct competition is avoided.

I can't prove this, but the source who told me this has always provided good and accurate info in the past. That's all I know.

[07-335XI]

It took 2-3 three years for them to come out with stuff for the 335i, and those prices are ridiculous.

[isugoo]

I think Brembo will be more than happy to make stock BBK (like rest of high performance cars) and sell it to BMW than selling to individuals one at a time.

[EagleEye CA]

I was always under the assumption it was a deal with authorized aftermarket tuners such as Dinan etc that kept they away from performance parts and tuning.

[isugoo]

BTW, I really want them to release new BMW Performance wheels in M3 size/offset.

[Lemans_Blue_M]

Originally Posted by isugoo

I think Brembo will be more than happy to make stock BBK (like rest of high performance cars) and sell it to BMW than selling to individuals one at a time.

That's exactly whay I use to think...until I was told how it actually works.

BMW buys parts. Individual parts down to the last nut. bolt, or screw.

They don't buy a 'brake system' per sey like we would in the aftermarket. They buy each part as a separate entity. So they negotiate a OE contract on that premise. The overall profit margin on the OE parts is very low, even if you are building 100,000 or 200,000 cars. It's difficult make a decent profit on these parts no matter how you slice it. The manufacturers typically cut the margins very close, and this is counter-productive for a company like Brembo.

Brembo is a large brake company, but they are not setup like ATE. (the E9x M3 OE brake component manufacturer)

Brembo does have some OE contracts, but they are primarily a racing and aftermarket brake kit manufacturer. ATE on the other hand, builds OE brake components almost exclusively. The two company's have very different business models. ATE brake components are used by virtually every major automotive company on the planet. They are setup to make their profit on the VOLUME of the brake system components they build.

Brembo brake systems are used only on select vehicles in OE applications under $100,000. It doesn't make sense for them to fight over a few pennies, when there is a substantial profit to be made in the aftermarket on BBK's for that same car.

It's a very smart business move, when you consider their brake component manufacturing costs vs. the price of a single front and rear Brembo BBK for the E9x M3. Brembo has done their homework, and the numbers bare this out.

In many cases, it's actually better to sell one BBK at a time in the aftermarket. (for select BMW M cars)

BTW: Both Brembo and ATE are listed as original equipment brake component manufacturers by BMW AG. And if it were up to the BMW M engineers, Brembo brakes would be on the cars right now.

[KonigsTiger]

Originally Posted by Jlevi SW

You don't have to wait to pay too much for high quality products.. We'll be happy to charge you extra for an aftermarket version that works just as well, if paying a premium is your thing?

Yes agreed!

[Eliminator]

I'm sure purchasing had a say in the decision and during difficult times, they carry a bigger stick.

[JeffC]

Didn't some dealers stopped carrying Dinan all together?

[MuchMoore]

Originally Posted by JeffC

Didn't some dealers stopped carrying Dinan all together?

Most have.

I'd like to see the BMW Performance line for the M3 as well...

[///MSpt550xi]

I can appreciate the fact that there are a lot of aftermarket products out there right now, and they are probably either just as good or better then OEM, but I am looking for performance parts that will not void my warranty, not Dinan either.

[SUB-ZERO]

Originally Posted by ///MThree

I can appreciate the fact that there are a lot of aftermarket products out there right now, and they are probably either just as good or better then OEM, but I am looking for performance parts that will not void my warranty, not Dinan either.

+1

[SUB-ZERO]

Originally Posted by JeffC

Didn't some dealers stopped carrying Dinan all together?

Yes

[tom @ eas]

Originally Posted by ///MThree

I can appreciate the fact that there are a lot of aftermarket products out there right now, and they are probably either just as good or better then OEM, but I am looking for performance parts that will not void my warranty, not Dinan either.

An aftermarket part cannot void a warranty unless it has been proven that that specific part (or combination of parts) installed has caused catastrophic damage beyond the shadow of a doubt to the part or parts that are affected in regards to your warranty claim.

Dealers cannot void warranties - they can only report to BMWNA. BMWNA cannot void a warranty just on discovering a part alone. If this was true, this could possibly be treading lightly into significant grounds for anti-trust action.

Don't let hearsay ruin your modding experience. Have fun with your M3.

[SV Concepts]

Read: Magnusson-Moss warranty act.
Very serious legislation pushed for by SEMA to prevent people from feeling the way you do.

[mPlasticDesign]

Originally Posted by JeffC

Didn't some dealers stopped carrying Dinan all together?

Originally Posted by SUB-ZERO

Yes

Originally Posted by MuchMoore

Most have.

I'd like to see the BMW Performance line for the M3 as well...

Not sure where you guys get your info, but the fact is, of the 140 authorized DINAN outlets 100 are BMW delaerships. There is even dealerships that sell fully modded Dinan vehicles. Too much Dinan hating on this forum, makes no sense.

[MuchMoore]

Originally Posted by ///Metak

Not sure where you guys get your info, but the fact is, of the 140 authorized DINAN outlets 100 are BMW delaerships. There is even dealerships that sell fully modded Dinan vehicles. Too much Dinan hating on this forum, makes no sense.

I don't hate Dinan at all, in fact I see a lot of upside to their products. I was just stating that since the contract with BMW was discontinued, a lot of dealers have stopped handling the products. There are only 3 BMW dealers in Florida who still do Dinan...