BMW M Competition trim is being eliminated

[allinon72]

BMW’s current manual gearbox is horrible. I think they made it horrible on purpose, at the very least put no effort into it. I’m as nostalgic as the next guy but it’s time to move on.

[smokinjoe64]

Originally Posted by UPSROD

Since I have a 2013 E92 ZCP I couldn't care less about any of this!

+1

[phinsn98_2]

Can we remove all M badging on all non-M cars?

[Phillies8008]

Originally Posted by phinsn98_2

Can we remove all M badging on all non-M cars?

No.

[Janjohn]

Originally Posted by Phillies8008

No.

To be truthful the M trim includes sporty accents and additional features that “captures the M spirit” without the M’s horsepower, torque, and handling, which most buyers can’t afford and won’t use.

[Phillies8008]

Yep. The "M Lite" vehicles represent a middle ground – better performance, etc. than the non-M models, but without the higher performance and/or trade-offs of a "full" M model.

It's glaringly obvious to anyone who knows anything about BMWs which is which. No one who cares is mistaking an M340i for an M3. They're just not. And nobody else in the world gives two shits to begin with, and that's assuming they even know what in the world we're even talking about, which they don't.

Why this whole thing bothers people, outside of ego and puffery, is absolutely beyond me. If you know, you know. If you don't, you don't want to know.

Really, if we're being honest, the whole kerfuffle is more about gatekeeping, ego, and cliques than maintaining some imagined "purity" of the M designation. M is, always has been, and always will be a marketing brand whose definition is entirely determined by BMW.

[Phizzzle]

Originally Posted by Phillies8008

Yep. The "M Lite" vehicles represent a middle ground – better performance, etc. than the non-M models, but without the higher performance and/or trade-offs of a "full" M model.

It's glaringly obvious to anyone who knows anything about BMWs which is which. No one who cares is mistaking an M340i for an M3. They're just not. And nobody else in the world gives two shits to begin with, and that's assuming they even know what in the world we're even talking about, which they don't.

Why this whole thing bothers people, outside of ego and puffery, is absolutely beyond me. If you know, you know. If you don't, you don't want to know.

Really, if we're being honest, the whole kerfuffle is more about gatekeeping, ego, and cliques than maintaining some imagined "purity" of the M designation. M is, always has been, and always will be a marketing brand whose definition is entirely determined by BMW.

Well said.

[phinsn98_2]

Originally Posted by Phillies8008

Yep. The "M Lite" vehicles represent a middle ground – better performance, etc. than the non-M models, but without the higher performance and/or trade-offs of a "full" M model.

It's glaringly obvious to anyone who knows anything about BMWs which is which. No one who cares is mistaking an M340i for an M3. They're just not. And nobody else in the world gives two shits to begin with, and that's assuming they even know what in the world we're even talking about, which they don't.

Why this whole thing bothers people, outside of ego and puffery, is absolutely beyond me. If you know, you know. If you don't, you don't want to know.

Really, if we're being honest, the whole kerfuffle is more about gatekeeping, ego, and cliques than maintaining some imagined "purity" of the M designation. M is, always has been, and always will be a marketing brand whose definition is entirely determined by BMW.

Looks like you got it all figured out. I say if you want an M you pay for it. I’m not interested in having that logo muddled up for marketing purposes.