New BMW Letter

DanG · 11-20-2021, 08:59 PM

Got a letter today from BMWNA saying they can lower my interest rate by me trading my M2 for a new M240ix.

Pretty funny since I never had a loan on my M2. They said I had 14 months left on my loan.

And who in their right mind would trade an F87 M2 for an M240ix?

cooolone2 · 11-20-2021, 09:56 PM

Lol

ried · 11-20-2021, 11:33 PM

They are desperate to take in used cars at this point.

SteveinArizona · 11-21-2021, 07:15 AM

Quote:

Originally Posted by ried

They are desperate to take in used cars at this point.

Yes. I get constant offers like these and the value of my trade in has increased in the letters from my local dealership going from a laughable $28K to $35K in the most recent letter.

omasou · 11-21-2021, 08:31 AM

Quote:

Originally Posted by DanG

Got a letter today from BMWNA saying they can lower my interest rate by me trading my M2 for a new M240ix.

Pretty funny since I never had a loan on my M2. They said I had 14 months left on my loan.

And who in their right mind would trade an F87 M2 for an M240ix?

I took a different offer but it was for switching from my M2 to a M2C.

Shame even marketing doesn't understand the difference between M and M Performance.

BMWCCA1 · 11-21-2021, 08:40 AM

If you got a letter from BMWNA (and not your dealer) saying you have a loan with them that you say you don't have, I'd damn sure be on the phone to BMW FS to find out why that information shows up anywhere. Do you have title in-hand?

BMWCCA1 · 11-21-2021, 08:44 AM

Quote:

Originally Posted by omasou

Shame even marketing doesn't understand the difference between M and M Performance.

That is the latest BMW posture: A model with an M in the name they are telling dealerships in training that it makes it an "M" car. Until you ask them if the M240i needs a 1200-mile service . . . They started intentionally blurring those lines in the past year.

They still seem to separate them on the "build-it" site, but that's not what they're telling dealers to say.

omasou · 11-21-2021, 08:47 AM

Quote:

Originally Posted by BMWCCA1

That is the latest BMW posture: A model with an M in the name they are telling dealerships in training that it makes it an "M" car. Until you ask them if the M240i needs a 1200-mile service . . . They started intentionally blurring those lines in the past year.

It's bad enough they have M, MC and MCS. At least those have S## engines, etc.

The rest is a dilution of the brand and disservice to the customer but hey what the heck do I know.

DanG · 11-21-2021, 11:21 AM

Quote:

Originally Posted by BMWCCA1

If you got a letter from BMWNA (and not your dealer) saying you have a loan with them that you say you don't have, I'd damn sure be on the phone to BMW FS to find out why that information shows up anywhere. Do you have title in-hand?

Yes I have title in hand and no lean holder has ever been on the title.

25 V8 IS · 11-22-2021, 12:17 PM

You can pry my M2C from my cold, dead hands!

ChewyLuey · 11-23-2021, 06:10 PM

lol

11-20-2021, 08:59 PM	#1
DanG Major General 12299 Rep 7,547 Posts Drives: 2018 M2 AW DCT Join Date: Aug 2012 Location: Seattle, WA iTrader: (1) Garage List 2018 BMW M2 [8.01]	New BMW Letter Got a letter today from BMWNA saying they can lower my interest rate by me trading my M2 for a new M240ix. Pretty funny since I never had a loan on my M2. They said I had 14 months left on my loan. And who in their right mind would trade an F87 M2 for an M240ix?
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11-20-2021, 09:56 PM	#2
cooolone2 Captain 734 Rep 765 Posts Drives: 26' X3M50 20' M240iX 01' 330XI Join Date: Jul 2019 Location: NY, USA (now NC) iTrader: (0)	Lol
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11-20-2021, 11:33 PM	#3
ried Captain 834 Rep 893 Posts Drives: E86M, F31 Join Date: Feb 2013 Location: SoCal iTrader: (2)	They are desperate to take in used cars at this point.
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11-21-2021, 08:40 AM	#6
BMWCCA1 BMW Owner Since 1971 2709 Rep 1,592 Posts Drives: 1964 700 Sport Cabriolet Join Date: Apr 2014 Location: Central Virginia iTrader: (2) Garage List 2013 BMW 128i [10.00]	If you got a letter from BMWNA (and not your dealer) saying you have a loan with them that you say you don't have, I'd damn sure be on the phone to BMW FS to find out why that information shows up anywhere. Do you have title in-hand?
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11-22-2021, 12:17 PM	#10
25 V8 IS Colonel 3214 Rep 2,883 Posts Drives: 2025 Lexus IS 500 Join Date: Mar 2019 Location: Claremont, CA iTrader: (0) Garage List 2025 Lexus IS500 [0.00] 2016 Mazda CX-5 [0.00]	You can pry my M2C from my cold, dead hands! __________________ 2025 Lexus IS500 Infrared/Ultra White
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11-23-2021, 06:10 PM	#11
ChewyLuey Registered 0 Rep 4 Posts Drives: 5 Series F11 Join Date: Nov 2021 Location: Europe iTrader: (0)	lol
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