mvigod wroteGreat study on this across the brand. However the sample in this statistical analysis is extremely isolated that can only represent a fraction of those car buyers. Majority of high end car owners buy and own multiple high end cars are probably not on here. They also probably just buy whatever they see in the showroom. Even if they custom order, and we take those sample pool into consideration, it will bump up the “yes keep the order “ significantly surpasses the other survey answers. Many car enthusiasts on here because of their passion for cars, not necessarily owning a high end car is like owning a 60” smart tv at home.Polls so far I've taken asking about tariffs across brands:
Porsche Cayman Poll (not across the entire brand): 61% would cancel. 39% would keep order
Ferrari (entire brand lineup): 80% would cancel. 20% would keep order
BMW(entire brand lineup): 79% would cancel. 21% would keep order
It is interesting how close Ferrari and BMW were in this poll among those who ordered vehicles with both sitting at about 80% cancellation. Porsche (I polled Cayman buyers only, not the full brand lineup) sits at 61%. I have to run a full brand poll on Porsche to see if it changes. I suspect it probably will rise closer to 80% once it includes their SUV's
Either way, this tells me that if tariffs are placed on the EU, the auto market & everything connected to them in the EU and the USA will suffer a great deal.
If the tariff drops below 25% I'd imagine the 80% would decrease along every 5% reduction as price elasticity would change. By the same token, I would expect it to rise higher if the tariff extended beyond 25%.
Much appreciated in spending time to conduct this survey. But I wouldn’t use these skewed results to predict how the market will respond nor what manufacturers would do.
