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      12-12-2009, 02:15 PM   #1
SoCalS2k
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Thumbs up M3post member Michael Cooper, CTS-V challenge standout, invited to BMWNA for present

Check this out - Michael Cooper (the///Mthree) who drove his M3 sedan and nearly won Bob Lutz's CTS-V shootout challenge was invited to BMWNA in NJ and met with the BMW Performance brand manager (Eric Riehle) and M brand manager (Larry Koch). Lucky guy received a tour of the facilities and received a BMW Performance steering wheel for his efforts. They even installed it in his M3 for him while he got to drive a full performance parts 335i sedan.

Said Larry Koch: “I’m excited to present the BMW Performance Steering Wheel to someone who can truly appreciate its high tech features,” said Eric Riehle, BMW Performance brand manager. “This product is a must-have item for any motorsport enthusiast seeking that extra edge. Michael is exactly the type of client for which BMW engineered this product.”

In regards to his driving skills in the recent GM’s challenge, Larry Koch, M Brand Manager, BMW of North America said: “I was not surprised to see young upstart Michael Cooper putting away even an experienced jet-jockey like Bob Lutz at the track. Michael’s M3 Sedan is a car that will make the most of any driver’s skill, and Michael deserves recognition for his focus and consistency behind the wheel.”

Here is Michael's response to the experience (from post #33 in this thread):
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Originally Posted by the///Mthree
I had an awesome time at BMW's facility yesterday, I saw, heard and learned so much more than I ever thought I would get too. The test drive in their performance 335I was cool as could be. The guys took me to lunch and then on a tour of all tours. I think I got to go into some rooms civilians dont get into, but I think I have to and be quiet

I have always had my eye on that steering wheel and It was awesome of BMW to reward me with it for representing the M3 well in the challenge. So far the steering wheel has been everything I expected it to be. The shift lights are awesome! But these numbers keep coming up in the 1.05-1.17 range on one of the parameters of the wheel and I have no idea what they mean

Matt, Eric and Larry really showed me what BMW was about yesterday when I showed them my floormat had no velcro on it and it likes to slide foward. They told me I was not leaving here with that floormat even if they had to take it out of one of their own cars. After a short search and no sign of a new ///M floormat that would fit my car, Larry took the M floormat out of his person car and put it in mine.

I want to thank Matthew Russell, Eric Riehle, Larry Koch and everybody else at BMW for the experience and reward yesterday provided.
from bmwblog
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      12-12-2009, 02:23 PM   #2
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I wish Nissan did this. I feel quite confident I drove my old Frontier like they never thought any one would attempt to.
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      12-12-2009, 02:25 PM   #3
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Very cool to see BMW doing this!
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      12-12-2009, 02:28 PM   #4
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yeah cooper kicked caddy ass! he made us proud!!!!!!!!!!!!!!!!!!!!
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      12-12-2009, 02:31 PM   #5
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yeah cooper kicked caddy ass !! he made us proud AND HE DID WIN UNTIL THEY BROUGHT OUT NON REGISTERED PROS WHO PRACTICED ON THAT TRACK FOR 2 MONTHS STRAIGHT. ALL THE REGISTERED CONTESTANTS COOPER WON.
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      12-12-2009, 02:31 PM   #6
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Good on BMW for reckonizing that Micheal had the balls to go and stand up against the full brunt of the GM media core.I think it was the least they could do as he represented the M3 owners & brand very well!
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      12-12-2009, 02:31 PM   #7
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Congrats to Michael, did us M3 owners proud.
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      12-12-2009, 02:37 PM   #8
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Quote:
Originally Posted by gmilori View Post
I wish Nissan did this. I feel quite confident I drove my old Frontier like they never thought any one would attempt to.
hahaha...me too in a kia 1ton tipper some years ago
well done to Mike and props to bmw for recognising!
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      12-12-2009, 02:37 PM   #9
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But then they voided his warranty for tracking his car and having a modded steering wheel

no wait, that would be if he had a GTR
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      12-12-2009, 02:37 PM   #10
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Bravo!! Congrats!
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      12-12-2009, 02:42 PM   #11
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Quote:
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But then they voided his warranty for tracking his car and having a modded steering wheel

no wait, that would be if he had a GTR
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      12-12-2009, 02:50 PM   #12
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That's so damn cool! I want an M3 really bad - this just makes me want one more (obviously a good marketing move by BMWNA).

Nice work dude.

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      12-12-2009, 02:53 PM   #13
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Epic win guy...pure epic win.
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      12-12-2009, 03:44 PM   #14
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Nice of BMW to do this, congrats Michael.
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      12-12-2009, 03:47 PM   #15
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Congrats Michael, you deserve it.
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      12-12-2009, 04:15 PM   #16
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Quote:
Originally Posted by FStop7 View Post
But then they voided his warranty for tracking his car and having a modded steering wheel

no wait, that would be if he had a GTR
:
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      12-12-2009, 04:21 PM   #17
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that was cool of bmw
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      12-12-2009, 04:25 PM   #18
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Quote:
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that was cool of bmw
And damn good PR for very little cost. BMW can really thank GM for some free publicity.
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      12-12-2009, 04:26 PM   #19
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Congratulations! A true example of an ///M driver. Maybe a spot in the Rahal Letterman Racing team is in his future.
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      12-12-2009, 04:46 PM   #20
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Wow that is awesome! Congrats to Michael.
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      12-12-2009, 04:58 PM   #21
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this is awesome. I wish BMW did more things like this.. work with their customers and do stuff. It feels like BMW is just looking out for themselves lately and just selling you a car.
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      12-12-2009, 05:08 PM   #22
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CONGRATS!!!
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