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11-25-2012, 12:47 PM | #23 |
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Yes, enthusiasts will know the difference between the true M cars and the diluted M Performance ones. But, surprisingly, BMW doesn't get a basic tenet of branding, and that's people want pay for an exclusive product like the M badge. They're making a short-term play by slapping that badge on everything, thus giving more people than ever the ability to finally buy into that once exclusive club. But by going down this route, with the M badge on every kind of car in BMW's lineup, it'll lose the cache that it once carried over the years and people will need to go elsewhere to get that exclusivity that the M badge once carried.
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11-25-2012, 01:21 PM | #24 |
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While the "mystique" of a brand and model have something to do with the purchase (e.g. I would have trouble thinking a Kia is cool...), in the end I'm buying the car. If it drives, looks, and feels the way I like, with the options I want - it's great.
Maybe I would feel differently if I had more of a history with M, but this is unlikely to be my last M3 (4...). Cheers
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Bye bye E93 M3 - Hello F83 M4! Last edited by M4Now!; 11-25-2012 at 01:38 PM.. |
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11-25-2012, 01:49 PM | #25 |
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I didn't buy my car because of the badge. So whatever they do with ///M stickers or whether they call the next car the ///M4, I don't care. As someone said, as long as they are the best to drive, I'm not going to ignore it.
On the flip side, if the badge/marketing is in your top 3 category over handling, fun to drive, looks ect, then I don't think you understand the point of that car either.
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11-25-2012, 01:55 PM | #26 |
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Well, some would say BMW is losing the plot of what an ///M car means (Lightweight, no frills, etc...).
But what do I know, despite all the marketing and changes in the cars, I just bought a 2013... |
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11-25-2012, 02:00 PM | #27 | |
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Perhaps you were thinking of the Ferrari FF? It has seating for 4... |
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11-25-2012, 02:06 PM | #28 |
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wow, you won't even give a potentially incredible car a chance in a few years just because it has a letter in common with a "lesser" bmw.
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11-25-2012, 02:14 PM | #29 | |
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My guess is that, given the current state of the world economy, all of the luxury German brands will continue down this path. What would one do if all of BMW/MB/Audi/Porsche do the same thing? Fall back on Kia, who is not diluting their brand? Probably better to just judge each design on its merits . . . |
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11-25-2012, 02:38 PM | #30 |
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Porsche guys complain the 911 has become too soft.
BMW M guys are complaining the cars are becoming too luxurious. Where does it all end. In the wallet, of course. For years people scoffed at Lexus for being too luxurious and soft. Now Lexus are becoming better drivers and the Germains are becoming more luxurious. As for me, I enjoy driving sporty type cars with low profile tires that hug the pavement...but I want the ride to be smooth in case it is an extended drive. So I'm not bothered by smoother riding cars as long as they respond when it's time. Thats the trick, building a car that satisfies everyone. Hard to do. Manufacturers don't make a lot of money building specialty cars that do one thing well and thats it. At least not on that model. The Panamera turbo comes to mind. It fast, luxurious, handles well for a car its size and can seat four. Thats a money maker. Thats what everyone wants to copy. |
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11-25-2012, 02:45 PM | #31 |
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One thing I know for sure is my next car will be a Porsche.
Either Carrera 4S or a Turbo (if I can afford one) I love M3's (you can tell because I currently have 2, and I'm a single man in 20s), but I've always been fascinated by Porsches!
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11-25-2012, 03:21 PM | #32 | |
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11-25-2012, 03:52 PM | #33 |
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when honda made the nsx,they wanted to make a great car that made a statement.they were better than ferraris when they came out,and had huge development costs,especially for the groundbreaking aluminum suspension.i don't think they made any money on them ,even though a new one was $82,500 on 1995 when mine was made.they created an excitement about the brand,and gave the best people in the company a job to aspire to.
this is what bmw is in danger of losing if they weaken the m brand.they may make more money in the short run within the m division by producing cars with less parts that are unique to the m,but may lose the excitement about all bmw's that having a special model creates.it also becomes a less attractive place for the best engineers and designers.they may also lose the excitement of younger car enthusiasts who buy an entry-level bmw with the goal of getting an m someday.i know the mystique and performance of the m3 were the things that drew me to bmw in the first place. all the time and money that bmw put into the e9x m3 to take it to a higher level of performance,and the fact that it's a lot more than just a trim package makes it very satisfying to me,beyond mere performance numbers,which don't tell the whole story. Last edited by bimdo; 11-25-2012 at 04:20 PM.. |
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11-25-2012, 04:16 PM | #34 | |
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11-25-2012, 04:58 PM | #35 |
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Regarding the M3, I personally like the vision of the M Division so far. I like that the M Division has offered more performance and luxury with each generation of M3. I'm sure the next M3 will be a better performing car with at least the same comfort level if not better than the e9x. Ultimately, there'll only be one car labeled M3. I don't care about the other M packaging, none of those cars will be on the same level as the true M car...just my opinion.
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11-25-2012, 05:16 PM | #36 | |
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This. |
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11-25-2012, 05:24 PM | #37 | |
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I kept fooling myself that it was still the greatest car out there & hung on to it till 2010. Was a great driver, but also had a cassette player in the dash. Honda threw in the towel on the NSX to concentrate on the masses & I needed a change. The M3 is a huge step forward for me in overall performance + technology. NSX...Good cars, just didn't keep up. 2005 Below
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11-25-2012, 05:33 PM | #38 |
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Not agree, Porsche has turbo engines and Cayene diesel - but stil is a Porsche, why M-cars cannot be turbo charged or diesel ? One will buy M135, other m3/4/5/X6M
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11-25-2012, 05:35 PM | #39 |
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I will wait and see what the next M3/4 is like before making statements like "This is my last M car"
I usually go out there and buy whatever I like and have zero brand loyalty. If I like the next M4 I will get one.... Besides the unknown M4, I have my eyes on a 997.2 C4S or a 2009 TT.... With a P car, I am still trying to get over the fact of paying $80K+ on a "used car"
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11-25-2012, 05:45 PM | #40 | |
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11-25-2012, 11:48 PM | #41 |
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I think all are missing the point. BMW needs to continue to sell more cars to avoid being bought out and becoming a part of an automotive group. The figure is about 2 million cars per year. What's worse? Becoming a part of the Volkswagen Auto Group...aka the VAG?
So what if they need to stretch the M badge a bit. Unless you haven't owned a non-m car over that past decade, you will notice many non-m's have ///M badges in different places. Wheels, shifters, door sills? I could say all of us E9X owners have poseur cars and don't have a true M car. IIRC, GmbH started making race cars and only sold cars through retail dealers to meet homologation requirements. 3.0CSL, M1, E12 M5, and the E30 M3? So get off your M badge high horse, sell your fake E9x M3 and then go buy a homologated race car, a REAL M car. Not your 414hp luxo-barge.
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11-26-2012, 01:11 AM | #43 |
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In a couple of years, there will be a run-of-the-mill engine paired up to an automatic transmission connected to a drivetrain that lacks even a limited slip differential under most M badges.
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11-26-2012, 01:15 AM | #44 |
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We'd be happy to, but BMW doesn't make those kind of cars anymore.
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