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07-10-2012, 08:04 AM | #1 | |
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Jalopnik: "The Death Of BMW’s M Brand"
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07-10-2012, 08:12 AM | #2 |
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07-10-2012, 08:41 AM | #3 |
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You think corporate ever reads stuff like this?
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07-10-2012, 08:53 AM | #4 |
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I wish. This article captures what many enthusiasts have felt about the M division for a while.
Post E9x M3...I won't be buying a M product. (Not that M needs my money to survive anyways). Here's to a future where all ///M engines will be nothing more than a fast and glorified vacuum cleaner. Last edited by checkmate; 07-10-2012 at 09:04 AM.. |
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07-10-2012, 09:06 AM | #5 |
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07-10-2012, 09:18 AM | #6 |
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Bingo!! Nope!
It's all about ///Money! That's why Porsche has an SUV and 4 door saloon now. You think a business that has the potential to make money gives a crap about every enthusiast nearly dropping over dead at the announcement of an SUV in development? Not a chance. |
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07-10-2012, 09:21 AM | #7 |
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BMW is in the business of making cars and money.
Without money, they cannot make cars. Thus they must maximize profits in every way possible.
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07-10-2012, 09:23 AM | #8 |
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07-10-2012, 09:39 AM | #9 |
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article is stupid. the ignorance i just read parallels the stupidity associated with the disdain surrounding the f30 m3 going to be a biturbo I6. natural aspiration is simply going to be the norm in performance cars with the upcoming mpg mandate in the united states.
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07-10-2012, 09:56 AM | #10 |
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Everyone is entitled to their opinion. He does make some valid points.
But I notice that, in one breath, he trashed the guy who actually planned to take his car to the track, while in the next breath he trashed people for pretending to be drivers but never taking their cars to the track. He also laid into the non-stock configuration of the ALMS or Le Mans M3 race cars, but then utterly dismisses the Grand Am series - where real stock M3s actually do compete in the GS class - citing the Kia competition. In other words the author does demonstrate a bit of hypocrisy, at least at some level of abstraction, and seems to really enjoy ranting. All MHO. |
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07-10-2012, 10:12 AM | #12 |
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I do think BMW is getting a little generous with the M Badges.
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07-10-2012, 10:20 AM | #13 |
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Bill Caswell has owned more bmw's then probably 90% of the members here.
http://caswellmotorsport.com/?page_id=551 ![]() |
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07-10-2012, 10:21 AM | #14 | |
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absolute glowing review from Jalopnik ![]()
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07-10-2012, 10:43 AM | #16 |
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07-10-2012, 10:52 AM | #17 |
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BMW is in business to make money... if they can stick badges on things and it sells, they'll do it.
I do think the M brand is pretty diluted but what isn't these days? Ferrari and Porsche have clothing stores... Honda used to have the NSX but now sell nothing sporty. Lexus markets their "F-Sport" cars which have very little sportiness to them. Mazda applies "Zoom Zoom" to every car they sell... none of which really have any zoom. It's all just marketing. |
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07-10-2012, 11:17 AM | #18 | |
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07-10-2012, 11:39 AM | #19 |
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I think the author (Bill Caswell) has been watching too many girls while driving along the ocean drive, smashed up his Honda and as a result is soon ready for some emergency treatment. Since he cannot afford a ///M he bashes it ... I can only say get a life dude (meaning of course the original author Bill Caswell) no need to tell us folks about the ///M where it came from or where it will be in the future. Have a little respect for the folks that work for one of the major car manufactures in the world. An organization that is not shy to spend money on R&D to manufacture one of the finest cars money can buy.
We know our cars we don't need the likes of Bill Caswell to tell us about it. Know this Bill Caswell, BMW ///M Division has developed a fine ///M car way back in 88 and has been improving on it every year. We all know that this trend will continue you can take that to the bank.
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![]() Life will take us to some interesting places, fortunately The ///M3 will too with a ![]() ---> Click here for some good stuff I found Last edited by Mr. ///M3 RD; 07-10-2012 at 11:51 AM.. Reason: added Bill Caswell where appropriate |
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07-10-2012, 11:43 AM | #20 | |
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He's also trashing people who own these high revving M cars but never take them to the track. These high revving M motors need to be at the track to attain their full potential...otherwise its pretty tame on the daily grind. This explains why folks on this forum start supercharging their cars to get that low end grunt and higher speeds which is going against the historical ///M philosophy. Hell if supercharging the M was always going to be in the cards...an american muscle car like the GT500 would more than suffice for straight line duty and the occasional turns. The M division now builds heavy turbo charged cars which provide that low end grunt but fails on all counts as a sensory delight (be it steering or weight). The beauty of pure N/A motors was the ability of the average weekend racers with some mechanical inclination to be able to work on their cars. With the inclusion of more and more sensors and chips to attain that performance.....the only place where M cars win the battle is in the hearts of software engineers and tuners with a penchant for the occasional DIY. New M cars have no FIZZ. Last edited by checkmate; 07-10-2012 at 11:50 AM.. |
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07-10-2012, 12:00 PM | #21 |
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I can't believe a company in the business of making money would want to maximize its profits.
There's a lot of talk about the ' death of the brand' of M, but it sounds like a lot of people are only interested in the car because of the badge itself says M. To me, that says status symbol. Which is, in my opinion, no better or worse than bmw slapping m badges on a 328 or 335. If the 'M brand' is more important than the actual vehicle itself for some people, then why wouldn't BMW take advantage of that and spread its appeal? I guess a better question would be, (and im not speaking to anyone in particular), but would you buy this exact same car, if it didnt say M3 on the back? I would. |
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07-10-2012, 12:09 PM | #22 |
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More quality automotive journalism courtesy of jalopnik
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