BMW M3 Forum (E90 E92)

BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read


Go Back   M3Post - BMW M3 Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion
 
EXXEL Distributions
Post Reply
 
Thread Tools Search this Thread
      01-13-2011, 06:21 PM   #1
Jason
Administrator
Jason's Avatar
United_States
40301
Rep
21,232
Posts

Drives: F80 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

BIMMERPOST NEWS
BMW Group Announces Partnership with NBC Universal to Become the Exclusive Foreign Brand Automotive Advertiser for NBC’s Coverage of the London 2012 Olympic Games
8
COMMENTS
Name:  bmw.jpg
Views: 2663
Size:  98.8 KB



13.01.2011
Press Release


Woodcliff Lake, NJ – January 13, 2011… BMW Group announced today that it will be the exclusive foreign brand automotive advertiser for NBC Universal’s broadcast of the London 2012 Olympic Games. This agreement marks the first time that NBC Universal has granted foreign automotive exclusivity for its Olympic coverage. It is also the first time that NBC will have only two automotive advertisers, one foreign and one domestic.

The agreement expands the automaker’s association with the Olympic Games. In addition to being the official Automotive Partner and a Sustainability Partner of the London 2012 Olympic Games, BMW announced last July a six-year, multi-million dollar partnership with the United States Olympic Committee (USOC) and the National Governing Bodies of USA Bobsled & Skeleton, US Speedskating, USA Swimming and USA Track & Field. Under that agreement, BMW will provide the USOC and the four individual sports with financial support, fundraising opportunities and access to BMW Group’s technical expertise to help the U.S. Olympic and Paralympic Teams improve their training and performance. BMW Group was also a sponsor of the Atlanta Olympic Games and the U.S. Olympic Team in 1996.

“The Olympic Games represent the highest level of athletic competition and showcase the world’s best athletes at their peak performance,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events. “As a company focused on the development of high performance vehicles and one that has a long history of dedication to competitive sport, we are proud to strengthen our connection to the London 2012 Olympic Games, the Olympic Movement and Team USA.”

Through its partnership with NBC Universal, the BMW brand will be positioned in front of millions of Olympic viewers across the NBC Universal family of networks and all day parts, and have a presence during popular U.S. Olympic Team Trials leading up to the Games, including swimming and track and field. Additionally, the top 11 local BMW markets in the U.S. will receive additional messaging from BMW, with the agreement providing extended reach in the spot market.

BMW Group advertising during the NBC Universal coverage of the London 2012 Olympic Games will begin airing during the Opening Ceremony of the Games on July 27, 2012. The opportunity was developed with UM, BMW’s media agency of record.

Appreciate 0
      01-13-2011, 09:15 PM   #2
uhn2000
Big K...
uhn2000's Avatar
Canada
170
Rep
1,717
Posts

Drives: M3CS BX7
Join Date: Jan 2008
Location: Toronto, Ontario

iTrader: (0)

Big money!
__________________
Many fun toys... M3CS XB7 FTW!
Appreciate 0
      01-13-2011, 09:35 PM   #3
Jason
Administrator
Jason's Avatar
United_States
40301
Rep
21,232
Posts

Drives: F80 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

Quote:
Originally Posted by uhn2000 View Post
Big money!
And big US exposure in return!
__________________
Check on the Latest BMW News
Become a fan of Bimmerpost Facebook
Follow us on Bimmerpost Twitter
Subscribe to Bimmerpost Youtube Channel
Appreciate 0
      01-13-2011, 10:34 PM   #4
Diver
Brigadier General
Diver's Avatar
United_States
504
Rep
3,446
Posts

Drives: Black '12 135i - Sold
Join Date: Nov 2010
Location: Texas

iTrader: (0)

I wonder how much this will add to the price of my next Beemer?
__________________
Appreciate 0
      01-13-2011, 10:49 PM   #5
GOLFFRR
GOLFFRR's Avatar
10718
Rep
27,537
Posts

Drives: GOLFFRR cart
Join Date: Mar 2009
Location: we sell BMWs to "ALL" US states

iTrader: (4)

thats pretty cool, i think thats a good move by BMW.
__________________

BEFORE YOU BUY YOUR NEXT BMW, EMAIL OUR GUY KOTE FIRST!
Kote M Sales:Kotem@bmwofcamarillo.com Cell:805-368-9101
vipfinance@bmwofcamarillo.com for warranties!
Appreciate 0
      01-13-2011, 11:51 PM   #6
WyattHerb
Private First Class
5
Rep
125
Posts

Drives: 2008 BMW 135i
Join Date: Apr 2008
Location: Seattle, WA

iTrader: (0)

Quote:
Originally Posted by Diver View Post
I wonder how much this will add to the price of my next Beemer?
Apparently about 3 grand.
__________________
2008 Jet Black 135i Coupe
Appreciate 0
      01-14-2011, 09:24 PM   #7
IamSMC
Enlisted Member
United_States
1
Rep
41
Posts

Drives: G30
Join Date: Jan 2011
Location: NYC

iTrader: (0)

Quote:
Originally Posted by WyattHerb View Post
Apparently about 3 grand.
With or without tickets to the swan dive competition...
__________________
2017 530i xDrive
2014 X1 xDrive35i 2008 328i Vert
2007 MC S Vert Sidewalk Package 2006 M5 2006 750Li
2001 M5 1987 535is 1985 535i
Appreciate 0
      06-17-2011, 03:52 PM   #8
BMWinNorthdakota
Banned
242
Rep
1,106
Posts

Drives: 2007 bmw 335i e90
Join Date: Jun 2009
Location: Fargo ND

iTrader: (0)

Jason, Just saw the first of the Olympic adds on CNN a moment ago... Do we have a link on it yet?
Appreciate 0
      06-21-2011, 03:14 PM   #9
Jason
Administrator
Jason's Avatar
United_States
40301
Rep
21,232
Posts

Drives: F80 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

Quote:
Originally Posted by BMWinNorthdakota View Post
Jason, Just saw the first of the Olympic adds on CNN a moment ago... Do we have a link on it yet?
Here you go:

__________________
Check on the Latest BMW News
Become a fan of Bimmerpost Facebook
Follow us on Bimmerpost Twitter
Subscribe to Bimmerpost Youtube Channel
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 01:19 PM.




m3post
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST