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07-09-2012, 07:07 PM | #155 | |
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At an average price per car of $75,000, the total sales from these 200 cars is going to be around $15,000,000. Total 2011 BMW sales was just under 92 Billion dollars. That means these 200 Limerock cars is probably going to represent about 0.00016 of their 2012 sales. A proverbial drop ( a very small drop) in the BMW bucket. Do they stand to make a large profit? Not really. Remembering that instead of selling 200 Limerocks at an average cost of 75K, they would be selling 200 ordinary M3s probably at an average cost of 60k. Their increase in profit by selling 200 Limerocks instead of the 200 garden variety M3s is a measly $213,000.00. BMW profit margin for 2011 was 7.1%. (http://www.nytimes.com/2012/03/09/bu...-for-2011.html) There is nothing in the numbers related to these cars to support the conclusion of greed, fraud or exploitation. But, if it's not greed, then what's the motive behind this beast? The answer, I think, is hidden in the press release. Where it says the car is meant to celebrate the relationship between BMW and Limerock park, what it really should say is: Skip Barber has a solid friendship with a person(s) in the BMW organization and the car is meant to memorialize that friendship. In other words, the car was born from two buddies getting together and having some fun . That's the way I look at it. |
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07-09-2012, 07:14 PM | #156 |
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07-09-2012, 07:50 PM | #157 |
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As someone who took European Delivery of a Fire Orange M3 last month, I'm a little pissed.
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07-09-2012, 07:59 PM | #158 |
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07-09-2012, 08:04 PM | #159 | |
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To be fair you have to add all the other bogus limited editions worldwide to the mix not just this one, also BMW has higher profit per car on those than the rest of the cars they sell. Maybe not the BMW group but someone must be makin a killing on those cars. http://www.cars.com/for-sale/coupe/b...bsId&pgId=2102 Last edited by US///M3; 07-09-2012 at 08:34 PM.. |
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07-09-2012, 08:28 PM | #160 |
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Yawn......!
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07-09-2012, 08:47 PM | #161 |
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07-09-2012, 09:03 PM | #163 | |
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and look how it has been celebrated for 10years, why not for the M3?
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07-09-2012, 10:05 PM | #164 | |
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07-09-2012, 10:28 PM | #165 | |
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I don't know about you, but $1,000 down at my dealer brought the car I ordered to the showroom. But what if, after seeing it, I decide to kiss off the $1,000 and walk away. The dealer is stuck with what is, quite possibly, a hard sell color. Which means he would probably have to discount it. It's a risk scenario a smart dealer is not going to ignore. Solution: get the $5,000 up front before the car is delivered and, oh, blame it on the factory. He just lowered his cost of risk. That's why I think some dealers will move a bit on the price of individual colors. That's my take on it, anyway. With respect to valuing the Limerock car, should that beautiful Fire Orange color be considered an option worth $5,000 included in the base price of the car? I think so. |
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07-09-2012, 10:44 PM | #166 |
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From the Jalopnik article.
"It's for guys who want to be associated with racetracks but don't actually go to the track themselves. It's for the modern poser racer. A luxury version of those fast and furious Honda civics with race seats and belts but stock engines that kids drive around on the street." |
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07-10-2012, 12:48 PM | #167 | |
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With that said, this car doesn't appeal to me either as I've said before, but I certaily don't think it's a "marketing exercise" or "poser mobile". What it is, definitively, is not as much as many of us would have liked from something named after a race track. I think that's where the rub is - it's named after a track car, but has the standard "competition pkg" rather than any real performance upgrades. Albeit, you could argue the exaust might be tad more free flowing and communicative. My argument to your original comment was based on you saying that this car and all other M's of today are just a marketing exercise. That's crap. It's a different world with different regulations than it was 30 years ago. It's the last year of a six year old car with a new generation 3-series car already in showrooms and on the streets. Did you really expect them to homologate the 4.4l or build in new brakes, suspension, seats, or remove any noticeable weight this late in the lifecycle? Crash testing, certifying, etc? Would have been awesome, but so would a flying car be. Let's be realistic folks... Again, Limerock Edition is not for me, but I certainly wouldn't hate on anyone for choosing it. Short of the wow factor for sure, but a purely marketing exercise it is not.
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07-10-2012, 12:57 PM | #168 | |
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This kind of sensationalist journalism sells magazines, ad space, and impressions. You want to talk marketing, that guy's overly critical article is just that. And, if you read all the way through, he contradicts himself countless times.
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07-10-2012, 09:42 PM | #169 |
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Not anymore That car was destroyed over the weekend....
It was used for hot laps around Lime Rock and crashed in chicane... |
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07-11-2012, 05:22 PM | #170 | |
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07-11-2012, 05:37 PM | #171 | |
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Looks like we're California neighbors too - I'm in the South Bay.
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07-12-2012, 11:05 PM | #172 | |
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If you can find one in excellent condition with low miles It's worth more than sticker back when it was new A lot more Find me another BMW that has such good resale
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07-12-2012, 11:39 PM | #173 | |
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The author is a total //M fanboi and has been with //M for many decades. He's seen special track edition cars with true performance improvements and this one is named after a legendary track with NO IMPROVEMENTS. How can people not see why he'd be upset about it?? .
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Let me get this straight... You are swapping out parts designed by some of the top engineers in the world because some guys sponsored by a company told you it's "better??" But when you ask the same guy about tracking, "oh no, I have a kid now" or "I just detailed my car." or "i just got new tires."
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07-13-2012, 08:10 AM | #174 |
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zzzZZZzzzZZZzzz
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07-13-2012, 08:43 AM | #175 | |
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People are such goddamned whiners it's unbelievable.
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Last edited by Richbot; 07-13-2012 at 08:49 AM.. |
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07-14-2012, 10:44 AM | #176 |
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