The AP Racing by Essex 'Everything's in the Box' Sales Event!

[jritt@essex]

Over the past few weeks, we’ve had many candid conversations with our customers and industry friends. One repetitive theme we’ve noted is that everyone is looking for greater value and convenience right now. Some of us have found that we rather enjoy having groceries delivered to our home vs. scouring the store shelves, while others suffering the pandemic’s economic impact are stretching every dollar as far as possible. Regardless of what we’re seeking, we all seem to be demanding more than ever from those supplying us with goods and services.

While Essex has always been synonymous with value and service, we’ve decided to step up our game even further in support of our customers during this challenging period. For a limited time, we’re offering every available option and accessory for our AP Racing by Essex Competition Brake Kits at no additional charge. On a four-wheel brake kit, the value of those options can be as much as $1,400! Our goal during this event is to provide you with everything you could possibly need to prepare your brake system for your return to the track, without ever having to leave your home or purchase anything else.

With every AP Racing by Essex Competition Brake Kit you will receive the following valuable accessories at no additional charge:

• One set of Ferodo Racing Brake Pads in the compound of your choice (up to a $550 value per axle)

• AKB pad tension kit to reduce pad knockback and rattle ($150 value per axle)

• Your discs will be pre-burnished in Ferodo pad compound, eliminating the need to waste valuable track time bedding them in ($100 per axle value)

• Three bottles of AP Racing R2 Brake Fluid ($43 value)

Our hope is that by putting ‘everything in the box,' we can add significant value to your return to the track, making it the most problem-free and enjoyable experience possible. To take advantage of these savings, please contact one of our sales associates today at 704-824-6030, M-Th, 8am-5pm.

I probably don't have to explain to anyone here what these are at this point, but you can see tons of owner feedback on the Essex Blog.

We'll be back out there playing with our toys before we know it, so please stay safe in the interim!

[slicer]

Great promotion on what I think is the best brake kit available.

Here are some addition pics with 18" BBS wheels - Black, Silver and Gold E88 plus all 4 colors of RIA (Diamond Silver, Gold, Diamond Black and Matte Gray) >

Untitled by slicerM, on Flickr

Gold RIA by slicerM, on Flickr

Gold RIA by slicerM, on Flickr
DB RIA by slicerM, on Flickr

BBS RIA by slicerM, on Flickr
Untitled by slicerM, on Flickr
Untitled by slicerM, on Flickr
Gold e88 by slicerM, on Flickr

[jritt@essex]

Thanks for the kind words Slicer! Your car looks fantastic in all trims...not sure which I like best. I need to get all the wheel data from you so I can add it to our wheel fitment database. I'll pm you. Thanks again for sharing the beautiful pics!

[slicer]

Originally Posted by jritt@essex

Thanks for the kind words Slicer! Your car looks fantastic in all trims...not sure which I like best. I need to get all the wheel data from you so I can add it to our wheel fitment database. I'll pm you. Thanks again for sharing the beautiful pics!

You are welcome! I love what you do; the tech education, the quality of your product, the passion around your business. We need more of that in the automotive industry. Essex deserves the praise. I have had a great experience with your products and have learned a ton by reading your tech briefings and watching your videos.

[jritt@essex]

Originally Posted by slicer

You are welcome! I love what you do; the tech education, the quality of your product, the passion around your business. We need more of that in the automotive industry. Essex deserves the praise. I have had a great experience with your products and have learned a ton by reading your tech briefings and watching your videos.

Slicer, That means a LOT to me personally, and is the sort of thing that motivates me to do what I do everyday. I really appreciate it, and Essex appreciates your continued support during these difficult times. Thank you!

[//steve\\]

I love my Essex setup!!!

[slicer]

^^ Note that those are the 25mm pad version of the brakes on Steve's car. E88 can fit both the 18mm and 25mm pad AP caliper. However, the 25mm pad requires a high-clearance center for the larger caliper. There are many different versions of the E88 and the right version needs to be chosen.

[jritt@essex]

This promo ends this Friday, 5/15. If you've been on the fence, now is a great time to take the plunge. Thanks!

[RaceBear]

Just found this, bummer it ended, will you be doing anything like this again? I am building an E92 M3 endurance car and was looking at the Radi-Cal 9668 setup for the front.

[jritt@essex]

Sorry you missed this deal! We have no plans at this time to do any other promotions on our Competition Kits. It is extremely rare that we do so.

I can assure you however, that even at the normal price you're going to feel like you got a deal after running our setup for a while. We have the parts on-hand to build one for you today. Let us know what questions you have, and thanks for your consideration!