Porsche U.S. Diesel Strategy Interview

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Porsche’s U.S. Diesel Strategy: An Interview with Wolfgang Hatz
by Jonathan Spira

Editor’s note: This is the third in a series of interviews with executives at automakers that offer diesel-powered automobiles in the United States.

Porsche is the most recent entrant to the U.S. diesel marketplace. Not too long ago, the idea of a Porsche SUV was somewhat heretical to purists as was a diesel Porsche. However, in order to be competitive in the European market, it became necessary to offer both, hence the Cayenne arrived in 2002, followed by the Cayenne Diesel in 2009. Last year, Porsche introduced the Cayenne Diesel to the United States, becoming the fifth automaker to offer a diesel powered automobile for sale in the U.S.

We sat down with Wolfgang Hatz, a member of Porsche AG Board of Management in charge of research and development, to find out what made Porsche take the diesel plunge and to better understand the future of diesel at Porsche...
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