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      10-11-2010, 04:59 AM   #1
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Exclamation Most proporsterous marketing I have ever 'heard'

Ok, I requested some BMW brochures and in the mail, I got an audio cd titled; 'The new BMW Z4. The Art of Driving. Music by Empire Of The Sun'. At first I thought it would be a DVD of the Z4 but I was shockingly wrong.

I had it on my desk for a week or so and put it into my computer a few minutes ago. I nearly cracked up laughing. Its an 'electro-pop' genre music with a woman and a man's voice-over about driving. The chorus is by Luke Steele from empire of the sun.

It sounded like it was put together in a rush too...

Here is what Luke Steele said about the track;

To me it was more like 'hey Luke, I'm from BMW marketing. I got a bag full of money if you do our Z4 promotional track'.

To use words from today's youth 'how lame'.
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      10-11-2010, 04:32 PM   #2
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I did receive that CD too. I did not even listened to it, it went straight to the garbage can. This JOY crap is making me sick. I understand that BMW is trying to attract a younger crowd but it's still nauseating to me.

2013 F25 X3 xDrive35i Vermillion Red
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      10-11-2010, 05:50 PM   #3
anthony @ eas
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I just listened to less than a minute of a track and then decided to take your word for it.

Pretty bad.
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