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07-10-2013, 04:40 PM | #1 |
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BMW billboard - Cheap gimmick or great advertising?
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07-10-2013, 04:47 PM | #2 | |
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Quote:
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07-10-2013, 05:13 PM | #4 |
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Stupid... This is what happens when some Yahoo at a dealership "has a great idea" instead of them using an agency for their marketing and advertising.
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07-10-2013, 06:12 PM | #5 |
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I think it's great. Imaginative, unconventional and eye-catching. Just the thing to drum up customers.
The auto business has always had some of the most innovative advertising minds. For example, a dealer in San Francisco, Horse Trader Ed by name, use to to put a young lady at the top of a 50 foot pole. She would stay there sometimes weeks at a time. http://news.google.com/newspapers?ni...g=4558,4906933 Crazy, but the guy moved a lot of cars! |
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07-10-2013, 06:27 PM | #7 |
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Interesting--this was done in the southern portion of Connecticut for a New London BMW.
I wonder if BMW has this has a national campaign. |
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07-10-2013, 07:10 PM | #8 |
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I would be interested in learning if the Dealership saw an increase in foot traffic and sales.
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07-10-2013, 10:27 PM | #13 |
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I never understood the idea behind it but this is old news. About two or three years back a similar dummy was set on top of a BMW bill board off I95 north near New Haven CT. I remember it being broadcasted on the news and a few weeks later they took it down. To many people calling the police thinking it was some suicide jumper.
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07-10-2013, 10:28 PM | #14 |
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Oops I didnt even see your comment until I posted mine.
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07-10-2013, 11:50 PM | #16 |
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creates a significant distraction/potential safety issue; you think an advertiser would be using way better common sense judgment than this and in good conscience realize the potential ramifications of such a decision.
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