Can't say I disagree with what was written by that
jalopnik.com author.
BMW
//M has been more Luxury than Motorsport. Like some say
//M stands more for Marketing than Motorsport. I think we all would like to see a more hard core
//M car(s) being made for us.
At least give us the option of ordering a car the way WE WANT it build - at a low price point. Perhaps with delete options and a super low base price. And let the
posers buy the fully loaded limited edition models/versions - so BMW can pad their bottom line.
As Jeremy Clarkson once said... "...clearly car makers do not make money on selling new cars... they make money on selling (us the) OPTIONS"!!