Quote:
Originally Posted by MMMMM3
If the dealership was really looking to start a bidding war and sell the M3 for a ridiculous price - people have suggested around $90,000 to $100,000 in some posts - then why oh why did they set a buy it now price under $70,000?
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You don't garner attention (start a frenzy) by setting the opening price
above MSRP. By opening bids below MSRP, Huckster was hoping to grab
attention and ignite a biddging war.
It was a gamble. When it didn't go as planned, they hoped that Ken would
simply go away without creating too much of a fuss. Boy did they lose that
gamble.
Speaking of gambling:
VTAIG is apparently gambling (again) that their high-rolling, BMW buying
customers that live in Lincoln remain unaware. I'm guessing that they've
already lost at least $6K in business as a direct result of their actions.
VTAIG is gambling that this cancer doesn't spread to the other cities
where they operate. They own ~60 dealerships. This is a relatively
safe bet ... although a couple of motivated netizens in other VTAIG
cities could certainly create unwelcome attention.
VTAIG is gambling that a US Attorney, DA or AG won't notice. That strikes
me as a VERY risky bet in an election year. A $6B scalp would make quite a
trophy. If a single phone call is made from any of these investigators, VTAIG
will begin writing really big checks to an army of attorneys. The risk to VTAIG
is real: Fraud, Deceptive Trade, Wire Fraud, RICO ... ad. naseum.
I cannot imagine that Fil has managed to hide this fiasco from Cecil & Larry
Van Tuyl. I would love to know more about the culture of VTAIG. Cecil
mentioned in one interview that you succeed by hiring people smarter
than yourself. Very true. But you also have to listen to them. I am
beginning to wonder, have Cecil and Larry have surrounded themselves
with a Nod Squad?