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      07-31-2019, 07:26 AM   #87
SportySpice
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Drives: 2020 M340i
Join Date: Dec 2016
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All of this "there was a time" and "BMW used to be" is boring. They're a mass market car, well vehicle, company in business to make a profit - not a niche brand. How many cars does Porsche sell in a year? Fine, point to them as a halo brand but the comparisons don't really seem to be apples to apples IMO. What's the Porsche version of a 3 series? An Audi.

Companies must evolve to stay relevant and the market has changed. Like it or not, Tesla has put pressure on the luxury car manufacturers. Vehicle sales in the US are down this year, even in the red hot SUV and pickup market. The Transportation sector is perhaps the largest producer of greenhouse gases in the US, and for more and more, particularly younger people, a car is a luxury not a necessity.

BMW could choose to become a niche player, building a limited set of heavy steering, manual cars with stiff suspensions that appeal to enthusiasts (only). Or they can try to figure out the right mix of models to remain a volume manufacturer. Regardless of what the end state will be, I applaud the willingness to make tough decisions to build a profitable portfolio.
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