Hi everyone and welcome to my journal for a new project I acquired!
My name is Alex and I’m beyond excited to share with you all a very special car that I’ve acquired for my collection — Its name:
Luna.
Project Luna is a 2011 BMW E92 M3…but not your average E92 M3.
According to fellow M3 owner and the unofficial guru of BMW E9X M3 Individual Paint directory, David Rutherford, there were 160 BMW M3s made that featured the Individual paint code of Moonstone Metallic (
Mondstein Metallic X04). Of those that came to North America, 13 were E92 M3s, and Project Luna is one of those. I chose the name Luna for the project, because of its latin origin (Luna meaning moon), and of course because it’s a beautiful sounding name.
What makes this project even more special is that it very well could be a 1-of-1…why you may ask?
Well Project Luna features one of the most beautiful interiors available to this platform — Rust Brown (
Oxyd-Braun). To make things even better, it is optioned in Extended Leather, which really suits and balances the interior nicely.
The real icing on the cake is the Individual Piano Black with Inlay Interior Trim and Individual Audio that exquisitely completes the interior.
Preface to the Story
The E92 BMW M3 initially caught my eye and love for the car thanks to these two pictures:
Having seen those, I became a fan and wanted to own one in the future, specifically in Alpine White. My first car was actually a 2011 Volkswagen Jetta that I used to commute to University of Toronto (UofT).
It was a great car that I took excellent care of, but I loved sports cars, and had my eyes on one day owning an E92 M3. 10 years ago actually, my parents were planning to gift me one for graduating UofT’s business school on the Dean’s List! That dream changed the moment I heard a modified 2011 Subaru STi hatchback drive by (owned by a stranger named Carl, who later became one of my best friends).
While in 2nd year university, my parents ended up surprising me early with a brand new 2013 Subaru STi instead of waiting for the M3, given the price difference between the two cars…I was perfectly happy with that.
The love for the E9X platform never wavered. In 2015, I took this picture of 3 Alpine White E92 M3s at a local car meet hosted by Alpha Motorsports (no longer exists), and it definitely had me in my feels.
I knew one day I’d own an E92 again.
Fast forward to April 2018, I started a new career as an insurance broker, and wanted another car. I ended up purchasing a 2008 E90 M3 in Silverstone Metallic…not quite an E92, but close. This car, named Project Sky, has spent the last 4 years (since October 2019) in the shop getting converted into a race-inspired street car.
If you’d like to see more of that car, I have a separate journal for it that you can view here:
Sky—The SS E90 M3 GTR: KMP, MKRennsporttechnik, Spage Sport, Varis, Volk, Vorsteiner
I still had every intention to own an E92 one day…it was just a matter of time.
It All Started With A Dream — The Story
Over the years of my M3 ownership, I wanted to get more involved with the local M3 community. In 2019, I joined a Toronto-based E9X M3 WhatsApp group chat and have built some great friendships, and continue to learn a ton about this platform.
Back in 2021, my friend Alex Carr (M3Post Member: "
acarr6”
acarr6) posted in our group chat a picture of an E92 M3 he spotted in his neighbourhood while walking his dog.
The vehicle was no one’s in the group chat, but definitely got many people’s attention, including mine. This car was often parked in the driveway, and you could argue neglected.
I asked Alex to get more information on the car, should he ever see the owner.
It was discovered that this vehicle was a 1-owner, European delivery (ED), Moonstone Metallic on Extended Rust Brown Leather Interior with Individual Piano Black with Inlay Interior Trim and Individual Audio. Although at times left outside, it had never been winter driven, was “accident free” (more details on that will follow), and had all of 35,451 kms (equivalent to approx. 22k miles).
Alex eventually met the previous owner, and discovered that there was no interest in selling the vehicle. Funny enough, I parked that idea and knew that I’d one day own that car. I even put that energy out there in the universe that, “
Mark my words, I will own that car one day.”
This colour as a matter of fact, I like more than Alpine White, as it is silver in nature, but under certain lighting has hints of gold, and shades of white and chalk grey…truly incredible when seen in person.
Before proceeding with the story, one important detail to note is the importance of being kind to others, and a good friend/person. I always try to lead by example, inspire others to work hard, and treat others the way I wish to be treated. Alex Carr is someone who has always had my back, supported my Youtube channel, motivated me to work hard in my career, and has kept his eyes out for me regarding finding rare parts for my E90 M3 (ex: Discontinued Vorsteiner E90 M3 Carbon Fiber Diffuser:
Discontinued Vorsteiner E90 M3 Carbon Fiber Diffuser Post).
Well after 2 years of parking the idea of owning that 2011 Moonstone Metallic E92 M3, 1 message on Monday, October 02, 2023 at 4:23pm EST changed everything!
Alex posted in the WhatsApp group chat that his neighbour with the 2011 Moonstone M3’s car was for sale at a local exotic/fine-cars dealership!! Timing-wise, it was not ideal. Having said that, an opportunity to own this exact car that I wanted over 2 years ago would likely never come again, so I adopted the YOLO mentality and seized the opportunity.
I called the dealership, World Fine Cars, and spoke with one of their sales specialists, Tony. He mentioned that the car was listed for $53K CAD firm, and that they already turned down some offers at $51K. My excitement and emotional attachment to this car definitely overpowered my logic, and as a result, I had no intention to negotiate…I knew the car was mine the moment Alex texted me. I even briefly explained to Tony the story about how I manifested owning this exact car 2 years ago. He was really intrigued that we ended up in this moment together…truly incredible if you ask me.
I arranged to see the car in person a day later, and bought the car the moment I saw it…didn’t even test drive the car!
Having done “extensive research,” OK snooping, I knew the car was clean but suffered a small casualty. See a while ago, Alex was walking his dog and noticed that the owner (his neighbour) was selling his house! Funny enough, the car was pictured in the home’s for sale ad, and we thought it’d be funny to go to the open house and make an offer to buy the car (I never ended up doing that). When looking closely at the home’s for sale ad, I noticed some small damage to the passenger side lower portion of the front bumper. It’s very hard to see, but the owner must have hit a curb and took the paint right off.
This was not disclosed or reported, hence why it did not show up in the Carfax. I’ll give the benefit of the doubt to World Fine Cars that they did not know of this (perhaps the owner repaired it before he sold/traded it in to the dealership)…nonetheless, it doesn’t matter and is unnoticeable…kudos to the painter.
Tony and I settled everything and the deal was officially done…on October 12th, I was picking up my dream car!!
On pick-up day, I had to give Tony a proper handshake to close the deal and drive off in the sunset.
A very special thank-you to Tony and his colleague Joseph for providing me with a truly “white glove” treatment and turning my dream into a reality.
Below is a picture of my first fill-up with Project Luna.
I also took my mom, dad, and sister out for a spin in the car, and they absolutely loved it! Having the support of my family is one of the best feelings anyone can have. I’m grateful for all they do, the opportunities they have and continue to provide me with, and the love they show me, my family, and others.
Concluding Thoughts
To me, Project Luna is a beautiful story that emphasizes the importance of dreaming BIG, manifesting, being kind and care-driven towards others, and seizing opportunities. It’s surreal knowing that 10 years ago, I dreamed of owning an E92 M3. It’s surreal knowing that people like Alex always have my back and identify opportunities to make my dreams a reality. It’s surreal knowing that believing that the universe has your back thanks to the sheer power of the Law of Attraction, and that with the right mindset you can achieve anything!
I hope this story inspires you to work hard, be kind and generous to others, dream big, and be resilient and unshakeable in pursuing those dreams…after all,
it all started with a dream.
Thank-you all for your continuous support with my Youtube Channel, my journal here on M3Post for Project Sky, and now Project Luna.
Side note: It’s interesting seeing both names together, Sky and Luna, as they are similar in nature (sky and moon).
I hope you enjoy this beautiful journey of the most prized possession in my car collection. This journal will be heavily documented and the car will be cherished, preserved, appreciated, and most importantly, enjoyed.