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I think they should be thrilled at the response to this thing. I mean, they were directly soliciting through the mail (which costs them money) to try and gain customers. This thing went "viral" and they gained a shit-load of customers at a fraction of the cost of unsolicited mailers just by word of mouth. It's a charge card to boot so if any of the new customers do not pay they can collect huge amounts of interest and not have to honor any type of point redemptions. The odds of those people filing for bankruptcy for this one card are slim so they will get that additional interest. I can't imagine a scenario where this is bad for them.
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2018 Jeep Grand Cherokee High Altitude Hemi | 2010 S4 Sold | 2010 BMW 135i Retired | 2006 Lotus Exige Sold
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