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      11-12-2012, 12:24 AM   #1
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Survey: BMW is Most Attractive Auto Company to Work For

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The Companies Where Everyone Wants to Work

For the fourth year in a row, business students from around the world rated Google as the company they would most like to work for. The World’s Most Attractive Employers 2012 report, produced by employer branding firm Universum, asked tens of thousands of business students from the 12 largest economies in the world to identify where they would like most to be hired out of school from a list companies based around the world.

The 13 most attractive companies are, for the most part, also powerful global brands. Of the 13 companies voted as most attractive by the students, eight are on Interbrand’s 2012 list of the 100 most valuable global brands. BrandZ, which produces a similar list, also ranks seven of these 13 companies among the 100 most valuable global brands.

Based on the World’s Most Attractive Employers, a report by New York-based global employer branding firm Universum, 24/7 Wall St. identified the 13 companies students most-wanted to work for in 2012. We also reviewed Fortune’s 100 Best Companies to Work For and Glassdoor’s Best Places to Work in order to identify the best workplaces for current employees. We considered two studies on the value of the companies’ core brands, one by Interbrand and another by BrandZ. Additionally, we also considered information on the world’s most innovative companies from Thomson Reuters’ Top 100 Global Innovators. Revenue and profit listed for these companies was for the most recent full fiscal year.

1. Google
3. Procter & Gamble
4. Microsoft
5. Deloitte
6. Ernst & Young
7. PwC
8. JPMorgan Chase
9. The Coca-Cola Company
10. Goldman Sachs
11. Apple
12. L’Oréal

13. BMW
> Interbrand rank : 12
> Number of employees: 102,007
> Revenue: $88.4 billion
> Net income: $6.3 billion

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BMW is a great company for business professionals, having been a top 15 desired employer in each of the past three years, according to Universum. The company is an even better workplace for aspiring engineers; BMW is the only non-tech company rated by Universum as one of the top-five desired workplaces for engineers. The BMW brand, one of the world’s most valuable, is “synonymous with class, performance and style,” according to Interbrand — qualities that likely make employees proud to work there. According to BrandZ, BMW is the most valuable car brand in the world. The company has also been extremely successful in recent months: unit sales in the third quarter of 2012 were up 9% year-over-year, leading to a growth of 16% in net profit compared to the year before.
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