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It all boils down to personal preference. I for one love Audi's and BMW's. I've owned an A4 and RS4 - which I actually sold to buy my current car, an M3. Despite currently driving a BMW, I would still buy an Audi.
I've never owned a Merc so I cannot comment, but I do feel they are generally targeted at the older crowd even though they have the SLS and AMG models which are beautiful, I haven't seen guys under 35 driving them.
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