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The article has good and valid points. There might be a little exaggeration here and there but to underrate it and its author despite all the signs and tendencies abundant is not fair imo. I hope that BMW and M division reads this and takes it seriously instead of planning projects like "M underwear line" as one member posted before. Sounds like a joke but I see that day is approaching, guys who wear that underwear and a a "limited edition" watch and very proud of showing their painted brake calipers at the red lights. This looks like the new target profile of BMW and M which can not be a cool thing to happen.
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