[stevenvillatoro]

Those who glorify BMW as an historically performance-oriented company are overlooking BMW's more humble roots and decades of struggle to find and hone its identity. BTW, brand grooming is not a stagnant process. Hard to fault BMW for ensuring a broad-spectrum higher-volume-seeking conquest-thirsty lineup. Mass profitability is the surest way to fund the lower-volume machines that we forum addicts crave. BMW is doing its duty to stay ahead of changing market trends, heavier competition, and quick-changing technologies. It's quite a juggling act; I doubt that BMW will betray its performance products within a broader scope of future-looking brand finessing.