Quote:
Originally Posted by bmwexecutive
Gotta' say though, that Audi S5 looks pretty nice! Though, if the S5 only undercuts the new M3 by a few grand, I think the market is going to see that most people would rather spend another $3 or $4K for the extra 60-85HP. And YOU KNOW, the M3 is going to get crazy press attention on the incredible reviews like no other car can.
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i also think that a lot of people would be willing to pay those few extra grand just on the basis of the M reputation alone. its a division regaled in accolades and critical acclaim. and while audi has a lot of great things going for it, i dont think their S division has the kind of brand loyalty that BMW or M has currently.