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      05-12-2009, 04:57 PM   #7
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Drives: 2009 M3 (E90)
Join Date: May 2008
Location: SF Bay Area

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Originally Posted by david06M3 View Post
MACO/Training & Systems


Originally Posted by xfootballer15
thanks David. I realized after I went to the dealer my invoice price was a little off.

KBB and Edmunds have disclaimers (the very fine print) about how they don't figure in these fees. It is frustrating for you as a consumer and me as a sales professional to overcome that one because... who believes the salesperson? On these websites in the fine print the disclaimer reads something along the lines of not having the ability to keep track of every brand's advertising (called MACO in BMW's case)/ training fees associated with the invoice.

Before BMW changed to the current pricing for my region (180 training/ 100 MACO) KBB and Edmunds were usually off by $400. So the dealer having to overcome the "stealer" perception already, has to inform the customer that the homework they did about pricing is incorrect. The majority understand there may be errors with information that doesn't come directly from the source. Quite a few, with good reason, question the fees. The main objection I used to get was 1) "That's a dealer add on, I'm not paying it", or the more direct 2) "I'm not paying it." Then that famous scene from Larry David's, Curb Your Enthusiasm, when Larry thought he caught someone in a lie (the stare down) would play out in my office, but the length of time wasn't edited for TV.

I'm happy to answer any other questions you have. I hope this cleared up any lingering doubt you may have experienced at the dealership. Remember that the fees do not apply to European Delivery orders. Cheers.

That does clear it up. Thank you.
2009 M3 E90, Jerez Black, Red Nov leather, Premium Pkg, Tech Pkg, DCT, 19" Wheels and loads of attitude