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A lot of misleading posts about B&O. Yes, they are oriented towards high design products, and they place that aspect high on the list. And, while I think you can get better sound for less, nobody does design and system control better. To say they have no technology is ridiculous. They hold numerous patents on loudspeaker design, digital amplification and signal processing (Ice Power), and have years of experience building active loudspeakers which is what is almost universally used in high end auto applications. The Beolab 5 speaker is highly regarded, even among many audiophiles. Their facilities in Struer, DK have one of most sophisticated loudspeaker design facilities in Europe. They have worked on many basic research projects along with companies like KEF and have published many papers in the AES. Their acoustic lens waveguide is perfect for car applications, giving very wide dispersion of high frequencies. I think in many ways, they're a perfect match for BMW.
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