Thread: BMW vs. Audi
View Single Post
      06-18-2012, 11:56 PM   #87
1BMW335
Enlisted Member
3
Rep
39
Posts

Drives: 2014 F10 M5 CP
Join Date: Dec 2007
Location: NorCal

iTrader: (0)

Quote:
Originally Posted by Freon View Post
If Company A spends $50 million a year in racing who is to say that Company B spending $50 million in more direct consumer-oriented R&D isn't servicing their customers better or producing a better product?

I prefer more direct measures. I wouldn't buy a car because the manufacturer races. If that truly trickles down and makes a better car, than show me it is a better car. Don't point to racing as proof that the car is better.
Not saying that one is better than the other, but focus and priorities will be different. Spending $50 million in making foot sensors to open the trunk and other comfort amenities vs. an AWD torque vectoring differential geared for performance, you take your pick when buying a premium sports car. But it all depends on your priority and preference, one could be better than the other.
Appreciate 0