Quote:
Originally Posted by LonghornDan
A base of $65K would be a big mistake for BMW NA. For buyers such as myself that are on the fence between the M3 and 335i, the pricing of the M3 will determine which way I go. I will only buy a car if I perceive the value to be high (i.e. I am getting a lot for my $$$). If the e46 M3 only cost $10k more than the e46 330, that in my book was a good deal for what you got in return. Now, if the e92 or e90 M3 costs $25k more than the similar 335i, then I do not perceive that as a good value. Would I pay $10k-15k more for the new M3 instead of the 335i, absolutely. But would I pay $20-25k more for the new M3, no way in Hell my friend. It is all about perceived value. Just because I can afford to buy an M3 does not mean that I will buy one. I have to feel good about my purchase and that I didn't get taken to the cleaners. Just my $0.02.
|
Well said.
I am in the exact same boat - can afford the M3 at 70 to 80K, but perceived value is much lower, especially with the 335i so close in terms of power. For that kind of money, I would gladly spend just a few grand more to step into a nice Porsche.