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They have to find a new name for their premium cars. Why don't they call them all Genesis(brand) and say per exemple Genesis 4.6, Genesis 5.0, Genesis 3.8 etc open a few of those fancy dealerships a la Lexus and call it a day.
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Originally Posted by corneredbeast 
An engine from a Z06 Corvette. A differential from a Vespa. Damn
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Originally Posted by Severious
Its because a lot of BMW owners are housewives or business professionals and know little about cars other than BMW's are a status symbol in their own circles so that have to have one. But exotic car owners know cars, that's why they are willing to spend for a killer car and they know something different when they see one.
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