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It is indeed strange that they don't just include it as standard - it's not like there are bunch of extra or expensive parts required to integrate the alarm. I guess BMW just wants the opportunity to charge extra for the option.
I have the alarm. Haven't had any issues with false alarms or anything of the like. Whether it's worth it or not depends on where you park. I always park in a secure garage, so I'm never concerned with security. I'm still glad I got it because I like the sound it makes when I lock/unlock the car (that might be available without the alarm, but I don't think it is) and I like the blinking red light that indicates it's armed.
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