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      05-09-2012, 01:19 PM   #9
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Drives: '09 E93 Space Gray 328
Join Date: Jun 2010
Location: Raleigh, NC

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Originally Posted by franc View Post
Sometime I also wonder why would BMW do this and change the look of the lights/shape on the coupe vs sedan, and lose customers, by going the Audi or Benz way based on styling, etc.?
They do it to differentiate them, and eventually will be charging more for the coupe (more so than now when the differences are expanded F80 vs F82).

And I really doubt people move to a new brand because of a tail light design. In your case you just went to the coupe.

I actually think the sharpness of the E90 LCI lights are more aggressive than the coupe.
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