Quote:
Originally Posted by Technic
The E46 M3 sold almost 2x the E92/3 M3 numbers in the USA alone, and that was without a Sedan. Considering the global economic meltdown, it is understandable but nevertheless disappointing.
I think that this will be the last of the "affordable" M3 as BMW will continue to push the M3/M4 to a price bracket where it simply does not belong, IMO. The closer the M3 gets to the 911 in price the less attractive it will become.
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Yeah, the first thing that jumped out at me as well was the volume compared to the E46, especially since I remember reading how they were initially targeting higher volume than the E46. Yeah, the global economy is a factor, but I'd be curious to see E9x (non-M3) vs E46 (non-M3) sales numbers in the US. I think it would show that the E9x M3 was simply less successful than the E46 M3, I think the more competitive playing field is the big factor though.
Interesting stuff.