Thread: BMW vs. Audi
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      06-18-2012, 01:11 PM   #83
Freon
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Drives: 2009 135i
Join Date: Nov 2007
Location: Indianapolis

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If Company A spends $50 million a year in racing who is to say that Company B spending $50 million in more direct consumer-oriented R&D isn't servicing their customers better or producing a better product?

I prefer more direct measures. I wouldn't buy a car because the manufacturer races. If that truly trickles down and makes a better car, than show me it is a better car. Don't point to racing as proof that the car is better.
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2009 BMW 135i 6MT Sport, AFE intake, Cobb AP, Apex 18x8.5+9.5, 255/275 PSS