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      07-29-2009, 10:35 PM   #30
Vudoo4u2
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while we all love halo cars...we have to consider the financial implications of a halo vehicle being put into production.

halo cars dont make much $, it doesnt matter if you cannibalized all the gallardo and R8 sales, it still wouldnt be a horribly profitable venture.

From an enthusiast perspective, we all want the fastest coolest more outrageous car ever. From a financial perspective, we all want to pay less for the car and for maintaining the car (no matter what model it is)

this brings the problem, right now, since there isnt a properly developed efficient platform to bring both power and "shock and awe", a company has to face the hurdles it has in front of it, and make enough money in the process to have an opportunity in the future to take that base development, and put it towards use on a fun/low money making project. Currently, with the market being the way it is, its not the time to go for "sweet and so cool and fast" for a maker like BMW, whos bread and butter is the 3 and 5 series because it sells to the masses in hordes. Much like honda has eliminated the nearterm excitement in favor of productivity and mass producing models, BMW is taking a similar approach, but also trying to push the performance edge by going the other way from big displacement due to future business hurdles it knows it must cross.

Ferrari is considering a hybrid, do you know why!? because they need to meet emissions standards. Same goes for BMW, but BMW is on a much larger scale, so for them to concentrate on making an M1 model at this current time seems financially irresponsible. But if they concentrate on developing "Efficient dynamics", they can perhaps in the future take that R&D and put it towards perhaps a hybrid sports car to blow people out of the water for fun when the financial rain clouds go away, and they can afford to go after a halo vehicle instead of bread and butter strengthening.
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