[dparm]

It's not an M3 competitor. I think people will cross-shop this with the regular 3-series, Q50, S4, etc. It's basically trying to offer 340i performance/features for less money.

It looks like a fun family sedan. Hoon it a bit on the onramps, maybe some fun backroads drives, and win a few stoplight drag races. People aren't buying this for the track. AWD is available for people who need to drive in bad weather. If you need a DD that isn't a total yawnfest it fits that bill nicely.

I think the sweet-spot is the twin-turbo V6, RWD, and not the highest-end trim. This keeps the price well under $50k but still gives you all of the performance.