[tbonem3]

I myself ordered the e92 coupe. If the rear lights on the E90 were similar to the E92 or more attractive (i know this is personal opinion), then I would have most likely ordered the E90 for it's practicality...but the rear lights are the main reason I went the coupe way.

Sometime I also wonder why would BMW do this and change the look of the lights/shape on the coupe vs sedan, and lose customers, by going the Audi or Benz way based on styling, etc.?

back in the E36 days, the coupe and the sedan had similar styling, including not so different rear lights, and I if i was in the market back then, I would have easily ordered the sedan with no regret, since they were not so different!!