They seem to have omitted some information provided by BMW such as demand for the latest MINI, 1er , X1 , X3, 3er Sedan and Touring models driving priority BMW sales in European markets - product that generates profit.
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Impress me BMW - send us some more 1Ms
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They stopped selling the 1M in the US because of incoming emissions regulation. Globally there are around 15 "official" 1M models that are radically different than the production car either by individual color , accessories and exclusivity but at a cost.