You're dragging the tire across the pavement which is causing that to happen. It's a symptom of incorrect tire pressure. I used to have the same problem until I bumped up my cold pressure by 1 or 2psi.
Two questions: what's your alignment like, and what cold pressures are you running?
Pic related from when I had it on my car.
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Now: 2017 Corvette Grand Sport, 2021 AMG C63 S sedan
Past: 2011.5 M3 sedan ZCP
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