Quote:
Originally Posted by maserati
I think you are making the wrong comparisons.
The E46 M3 and the S4 are natural competitors which are similar in pricing whereas the RS4 is a whole higher level. If the the new E9X V8 M3 is to re-take the everyday performance car crown (and by the way match the considerable escalation the RS4 now requires for that mantle) it will be a lot more expensive than the E46 M3.
But hey, nobody knows yet, we'll find out in time. And if I'm wrong it is all good. But why would BMW want to leave too much money on the table. It is a chance to move the M brand up.
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Audi S-lines have always sit above the normal BMW equivalent non-M product in the 3 series.
Pre MY2007
??? vs S4 -
E46 M3 vs RS4 - performance
550i vs S6
M5 vs RS6
???? vs S8
Future 2010+ Line up
E90 335i vs Audi S4
E90 M3 vs Audi RS4
F10 550i vs Audi S6
F10 M5 vs Audi RS6
F01 750i vs Audi S8
Note that BMW sees Audi and Infiniti as a big threat to its position