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You had to register for it. I did, they ask you Q's like why you should be picked and stuff, and what you currently drive. It helps to be a loyal bmw customer too, i included that we've owned 9 bmw's in the past 20 years, though, i know theres people in the world who have probably owned 20 of them or something. Anyway.....if you do end up getting chosen then they'll send you an invite, im hoping i get one.....i guess you could say i had a strong application haha but we'll see.
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