More evidence of BMW no longer being the Ultimate Driving Machine:
Mazda benchmarking the Toyota Camry now instead of BMW
https://www.motor1.com/news/233390/m...oyota-not-bmw/
Quote:
Car companies constantly compare their future products with models from other brands that are already on sale to see whether their new creations are ready to compete against the rivals. Mazda, for example, has been benchmarking its vehicles with BMW, because the two automakers share some philosophies about what a car should be. But this is no longer the case, as the Japanese manufacturer has switched its focus towards Toyota.
Here’s the reason. BMW enthusiasts know that some things have changed at the Bavarian marque and it is no longer prioritizing driving joy, despite proclaiming it is building the "ultimate driving machine." The way engineers program steering feel, engine response, and exhaust noise are making modern-day BMWs less engaging to drive, the connection between the driver and the machine is almost lost.
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2021 MBB M5C (retired) 2018 Daytona Violet M3 ZCP (retired), 2016 AW 550i (retired)
2013 EBII 335i (retired), 2008 Platinum Bronze 535xi (retired), 2007 Monaco Blue 335i (retired)
1999 Hellrot M3 coupe (retired)