Quote:
Originally Posted by epbrown
People tend to research their purchases online more so they probably weren't moving many brochures. I wish they still had them, I've got brochures for every car I've owned, and a few I seriously thought about getting.
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Well, I personally research on-line and then if I'm interested, my next step is the brochure. I get a far more coherent understanding of the engineering and philosophy behind the car and more detailed pictures of the exterior and interior. Once my interest is piqued, I'll head out to the dealer.
The lack of a brochure for a premium automobile makes no sense to me at all - aside from saving a few dollars. From what I'm hearing - and seeing - BMW's cost-cutting seems a bit too heavyhanded.