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It would be unreasonable and illogical for BMWNA to step in - no matter how much press this particular transaction happens to get. It would set a precedent that would unravel the entire dealer network. Every time a customer couldn't come to an agreement on a new purchase they'd be on the phone to BMWNA to force a resolution. They might as well sell retail themselves (which legally they can't) or follow Saturn's model of fixed pricing.
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