+1 on "to each his own," I've had very good (in my opinion) results from using Chemical Guys trio of leather cleaner, conditioner, and serum.
I use a CG leather brush to scrub, which I would think makes a big difference vs. not using a brush at all. My seat leather is not cracked anywhere, so I can't speak for the restorative powers, but for getting that matte, clean look the CG stuff delivers.
I use the same combo on my steering wheel and it looks new after cleaning.
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1972 Bavaria> 1973 3.0Si> 2013 328i> 2009 E92 M3> 2013 F10 M5: Singapore Gray over Sakhir Orange, Executive, Driving Assistance, B&O
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