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      03-27-2008, 05:47 PM   #39
footie
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Quote:
Originally Posted by T Bone View Post
I wish.....but based on multiple datapoints, BMW is not going to make a supercar. Reithofer, head of M, doesn't believe in Supercars because they don't make any money.

Don't get me wrong, they hate the attention the R8 is getting but BMW won't go down the path of cool non-profit projects.

I wish it were true though, I would get an M1 in a second.
BMW have on every occasion built the wrong car to break into the supercar market and because of this they have always been a failure. The R8 proves without a question of doubt that a mass market German manufacturer can not only break into this market but beat them at their own game and make a profit.

BMW's gift is building brilliant performance saloon/coupe cars but I don't think they have to ability to transfer they skills to a supercar and hit the bull's eye. They have done it in market sectors outside of their normal practice, the Rolls Royce being one perfect example but I still doubt they will ever make a successful supercar.
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