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      10-01-2012, 06:17 PM   #17
Alex07M3
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Drives: E92 M3, Evo X MR, A4 Allroad
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Quote:
Originally Posted by gatorfast View Post
I agree with that. Good marketing as people will feel special and perceive value having the M on the back.

However, it does really water down the M brand IMO. Certain customers/enthusiasts are loyal to the M brand and this definitely takes away from the exclusivity/prestige. Right now, when you see the M on the back of a BMW you know its the top performance model. After the new M performance cars are available they will be lost in a sea of M badges.
Yeah, but the customers/enthusiasts that are loyal to the M brand are not more loyal to the brand then to the car that the brand makes, if one wont buy an M3 because the 335is is now called a M335i, it's because he don't buy the M3 for the good reason and I don't think it's those kind of peolple that buy M3! Its like if peolple would've stop buying 911s because Porsches now build less expensives cars like Boxters and Caymans!

Last edited by Alex07M3; 10-01-2012 at 09:06 PM.