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Somehow most manufacturers correlate vehicle size with level of luxury. What if you want a luxurious car that is smaller? Not everyone likes driving an X5 or a 7. I dropped my car for service yesterday and the dealer offered me a brand new X5 as a loaner. I turned it down. They looked at me as if I were on drugs. I chose an X1 instead. Very pleasant vehicle. I had already driven a 2019 X5 and although it's very nice, it is JUUUGE. I wish I could get the quality of materials of the 7 or 640i GT in the smaller cars like the X1/2, 2/3. It should at least be an option that you 'check' even if it adds a few grand to the price. That would be the best strategy I think. Go cheap as the default configuration but allow people to opt-up all the way to super luxurious regardless of model designation. That is the way to win in my book.
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