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Originally Posted by Damager
BMW seems to be putting fourth a solid philosophy recently that goes beyond "quad tailpipes on all our cars"... but a real philosophy of high revving engines and light weight. I think its great they are doing that, it will take time for them to really bring the philosophy to fruition but they are taking the direction, and in 10 years you may see lotus type of cars coming out of bmw.
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That philosophy is heavily compromised by meeting the demands of the mass market, particularly the US market, for more space, more safety and more goodies. The best BMW seems to be able to do is slow down the weight increases with each successive 3-series, but not actually reverse it.