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BMW sales in Q2 '26 down by 5%; driven by 30% drop in sales in China; 8K jobs cut
This has been reported by Wall Street Journal on Wednesday, July 29 2026.
BMW will eliminate 8,000 jobs via a voluntary severance program.
The buyout offer will be extended to staff in research, development, planning and other corporate functions. Factory workers will not be eligible.
Why is this important?
- BMW will continue and perhaps expand aggressive cost cutting programs
- Exterior, interior, and option packages choices will decline
- Neueu Klasse (regardless of consumer feedback) design language will be here for a longer period of time
To contrast:
- Porsche is cutting another 5,000 jobs (plus 3,900 last year)
- VW is looking to eliminate 50,000 white collar jobs; no agreement with the unions yet
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