Quote:
Originally Posted by dantm3
Every brand does it.. not everyone can afford the full m version. I remember I went to look at a c class for my wife and it was a c300 with amg package. It was parked next to a c63 and I couldn’t tell which was which. At least bmw changes body hips, grills, bumpers and carbon roof. I can tell an m car from a mile away.
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Not everyone WANTS a full M version with cost not a factor. Like me. The E90 M3 I spec’d and owned for almost 7 years from new delivery at Spartanburg PCD was my favorite in 30 years of BMW’s until my M550i. I drove the F90 M5C and really liked it, but it was too stiff for me as a daily and I don’t have space for more than one car. I’d have a 911 with space for an extra car anyway. So the M550i was the right answer. Not as sharp as I’d like a couple days a week but Goldilocks the rest of the week. At my age it’s the right choice and my favorite BMW along with the M3 (1 and 1a).
For people that think the M-lites dilute the brand, clearly are clueless about the E28 M535 and E24 M635 from the ‘80s when the M brand was still young. Those were highly desirable at the time and helped build the brand. Maybe I’m more an Alpina target customer now….I want all the M power but with the Alpina comfort.