Quote:
Originally Posted by mckman
There was a time not long ago when a BMW was the "Ultimate Driving Machine”. There were just a few M cars and they all stood out in the marketplace. They may not have been the fastest, but they were always engaging and handled well. BMW M has been trading on that history for quite some time. An “M car” now stretches from a simple appearance package to a plug-in hybrid and soon an EV. What does it even mean to be a modern “M car”? Can they really create 30 new models that each embody a concise brand statement besides simply having an M badge?
BMW has made a lot of money the past few decades selling the M badge. However, when you drive cars from other brands you realize that M cars have lost their soul. It isn't simply about the performance numbers, but the way they drive (with some exceptions). BMWs are no longer the "Ultimate Driving Machine". So tell me BMW, in a a few concise paragraphs what is an M car and what makes it special?
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My wife’s 2026 X3 M50. Guess what comes on in the heads up display when you turn on the vehicle an M logo.. they took the X3M cockpit for sport mode and put it in the X3M 50..